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A comment on Amazon.com Help: Amazon Prime and Amazon Student Prime Membership Fee Changes. Parent comment

Re:Amazon.com Help: Amazon Prime and Amazon Student Prime Me... by baldfat on Thursday March 13, 2014 @08:42AM (#7391370)
I think Prime has always been a money loser for them. There is no way that my shipping charges was less then $100 for the past 4 years.
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Re:Amazon.com Help: Amazon Prime and Amazon Student Prime Me... by simias on Thursday March 13, 2014 @08:49AM (#7391404)
If it made you buy product you wouldn't normally have bought through amazon then they can still make a profit even if the prime membership does not finance the whole shipping charges.
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Re:Amazon.com Help: Amazon Prime and Amazon Student Prime Me... by phantom784 on Thursday March 13, 2014 @10:12AM (#7391868)
Plus, increased shipping costs are counterbalanced by the fact they don't need to run lots of brick-and-mortar locations.
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