A startup culture meme. There'll be another hip suffix (or prefix) in due time.

Honest question, does this meme provide any actual benefits? Wouldn't it cause confusion of your brand?

I don't know - I always think it's funny choice of words. I like homejoy a lot actually - but I don't know if they've caused me to feel "joy."

That said - nicely done on such a fast turnaround.

The response to the name has been overwhelmingly positive. We still have a ton of people come up to us just to say how much they love the name. Thanks!

It's a simple solution if you don't want to spend a lot of time on a name. It means you can get back to providing an amazing service or product all that much quicker.

Worse than this is the use of the word "delight" to describe UI. I cringe every time.

It's short, memorable, and evokes positive emotion.

Such names become much less memorable once there are numerous ones that share the same format.

It can rapidly get to the point where people remember that the name has an -ify or -ly or -joy suffix, but can't remember what the root word was.

But remember that the world out there isn't reading HN, nor is it likely that real customers are going to see multiple companies with the same meme in a particular vertical.

I still confuse spotify and shopify regularly when reading headlines quickly even though I know both companies and what they do very well.

3 out of 600+ is not every.