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Re:OneName – Distributed Identity Database using Namecoin by rakoo on Monday March 10, 2014 @01:16PM (#7374235)
Why not use and extend the id/ [0] namespace ?

[0] https://wiki.namecoin.info/index.php?title=Identity

Re:OneName – Distributed Identity Database using Namecoin by Encase on Monday March 10, 2014 @01:18PM (#7374247)
"we looked into "id/", but for various reasons decided to go with an entirely new namespace. "id/" has been subject to a lot of name squatting, and we believe that by starting anew, we can provide a better experience for users."

Source : http://www.reddit.com/r/Bitcoin/comments/201g66/onename_the_...

Re:OneName – Distributed Identity Database using Namecoin by nezza-_- on Monday March 10, 2014 @02:00PM (#7374560)
By namesquatting names yourself? I'm getting the "This OneName username is reserved for..." message too.