As I mentioned in another comment, we had a developer that saw an overall 140% CTR because his users clicked on the app discovery grid multiple times. Meaning - there were users that clicked on multiple apps in the app discovery grid.
The problem is that you should only get 1 click from 1 view for a particular object. So if I am selling 3 things in your grid, and someone clicks on all 3, it's not +300% for me, it's 100%. If someone clicks one out of the three options, then overall I'd have a 33%.
It's not as useful that way, though. So if I transition this to talking about a series of banner ads as an example: If I have 3 ads for 3 different products on the same page, I'll count their CTR separately. If someone clicks on ad 1 but not ad 2 or three, then ad 1 has 100% and 2 and 3 both are at 0. If someone clicks all three on the same view somehow, then each ctr would be 100% for that view.
100% is the max. Otherwise it's not really useful; how do you know from your way which ad is successful? That's really what CTR starts to measure.
Plus, 140% out of how many options on the list? What if there are 20? It's just not useful unless 100% is the max.
Right away, I am unhappy.
Then I realize this is your how it works page and there is no text about how it works anywhere on the page.
-Actually, that's not your how it works page, you've just got the wrong link in your faq, taking me to /#how-it-works and not #!page/how-it-works. Pretty confusing.
I don't want to watch your video. If you want me to watch it, you'd probably do better by having a mid-sized box video preview, so I don't worry that the player isn't embedded.
You can't have a CTR of 140%. That's not possible. It would mean 40% more people clicked an ad than saw it. I'm not the mayor of Chicago; I can't get more people to vote for me than exist in my district. Likewise, you have to see my ad to click it.