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Re:Would You Give A Freezing Boy Your Coat? by jamiecollinson on Thursday March 06, 2014 @06:59AM (#7353161)
This was a pretty successful viral fundraising campaign in Norway - raised over 150k euro in the first 24 hours with 1.3 million youtube views. It's now over 13 million views so I expect has raised quite a bit more.

Source: not the OP, but I work for the UK arm of the same charity (SOS Children's Villages)