Re:I want to get into startups, but I don’t know where to start
by Edmond on Wednesday March 05, 2014 @03:18PM
(#7349569)
Knowing your BATNA is important so you don't take a deal worse than your BATNA, but the whole point of negotiation is to get something better than your BATNA.
You should never lead a negotiation with your BATNA because then your counterpart is only going to give up the absolute minimum above your BATNA, thus depriving you of all the surplus.
http://en.wikipedia.org/wiki/Best_alternative_to_a_negotiate...