In the case of Twitter's internal documents, the reason you saw nothing of "real value" is precisely because Tech Crunch drew a line between releasing information that could be damaging to individuals and the company and things they could report that were relatively benign. They received much more information than they ended up publishing. Tech Crunch could have made more in ad dollars had they just published everything. They painstakingly satisfied an obligation to share information with the public and protect companies and individuals who they saw as having done nothing wrong. Whatever side they ended up on, they certainly tried to be transparent about it.
As for the opinion part of reviewing startups and their software, I don't see any other way to go about it. Most small startup companies that are covered in Tech Crunch are based on a few facts (company name, founders, employees, location, backers) and then a review of their product or service. This is inherently an opinion. There just aren't that many "facts" about startups at the beginning. There are beliefs and perceptions. You can disagree with the opinion or analysis, but I don't see how you could avoid having one.
That's not how people normally treat news sources or opinion sources. New York Times worked hard to establish the quality of its reporting. Tech Crunch worked hard to show its reader s that quality takes n-th place in its reporting to sensationalism, sleazy behavior, unsubstantiated rumors, heavily biased reporting, etc. etc. Both publications should enjoy the fruit of their labors.
It's an unfunny joke to call Techcrunch "a paper of record" for anything. I'm not saying it's the National Enquirer of the startup world, but it's much closer to that than to being the New York Times of the startup world.
Since Techchrunch now has zero credibility with me, and I think its articles should be treated as untrusted and biased by default, it's a waste of time for me to dig through a heap of garbage to find an occassionally honest and informative piece. Thus the strategy of flagging all Techcrunch submissions is a sound one; the only reason I don't is that I'm too lazy to remember to.
"A fine, ringing denunciation. But let's consider performance. Do you learn more about startups from TechCrunch or the New York Times? I learn much more from TechCrunch. By the time the NYT gets around to writing about a startup, the news is usually pretty old. And they often get the story wrong, despite their supposedly greater professionalism, because they don't understand the domain as well as TC's writers do.
If you think there's a better source of information about startups than TechCrunch, what is it?"
In most cases, the answer is no. But for a source that has proven time and again to produce content that makes you feel stupider after reading/viewing it, then I think a flag based on source is justifiable. I'm not saying whether Tech Crunch fits this category, but I'm sure we can all think of some sources that do.
I'm not here to debate the ethics of releasing the documents; my question is, if there was nothing of interest (i.e. newsworthy) in the documents what was their obligation to post it?
I mean if I dig through your trash and post your credit card bills that list what you buy at the grocery store even though it may be of general interest to see what someone purchases at the store, there is no obligation to post it since it isn't news.
What I do know is that TechCrunch publishes utter trash. It's a tabloid that caters to the geek crowd. The articles are poorly written and even more poorly researched. Some of them are based on sources as flimsy as a single sentence fragment of a tweet if not a complete fabrication or speculation.
What is purported to be news is heavily editorialized. What is purported to be analysis is the kind of tin foil hat stuff one could expect to see in the typical Slashdot comment. Simply put, the TechCrunch writers are lousy journalists- if you can even use the word "journalist" at all.
In my opinion, some of the people at TechCrunch have questionable ethics. Revealing a company's internal documents in piecemeal over the course of a week to give readers some little voyeuristic thrill while raking in the advertising dollars is wrong. It would be one thing if they were blowing the whistle on something illegal or immoral that was going on there, but those documents revealed nothing of real value. It was simply a peek behind the curtains.
TechCrunch is not in the business of information and certainly is not the "paper of record" for startups and entrepreneurs. They are in the business of selling controversy where it doesn't necessarily exist. It is for this exact reason that they often have a headline designed to stoke the nerd rage fire on top of an article that is little more than some asshole's opinion or wild guess about how something is going to play out. When TechCrunch actually does publish something newsworthy there are usually several other sources with better coverage and better writing.
I will continue to flag TechCrunch submissions.