This also means that targets of interest would have to be identified at time of their use of the service (so as to avoid detection as above) by something other than the content they're sending, whereas a malicious service receiving the plaintext could search through all received plaintext for interesting content without detection.
It would make an attacker expend effort and risk per-target. In a world of mass data collection, that seems valuable for those who aren't targets of particular interest but want to avoid the dragnet.
I'd rather have as much of my communication as possible protected from mass collection by my own government regardless of it's sensitivity.
Edit: Misunderstood your phrasing a little. Yes, ideally we would provide non-savvy users with trivially easy to use encryption strong enough to defeat hostile governments. I haven't seen it yet. I make no pretense of overpromising - I'd certainly expect a service such as I'm describing to prominently note that it shouldn't be used for material above a certain sensitivity and link to info on better options.