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A comment on To become the Switzerland of online music, Bop.fm (YC S13) adds Beats support .

Re:To become the Switzerland of online music, Bop.fm (YC S13... by josteink on Monday March 03, 2014 @01:55PM (#7335596)
Not to be overly dismissive, but if I were to read the headline as they intend to be #1, it would probably be more impressive if they partnered up with a music-service anyone has actually heard of.

At first I thought "Beats" referred to Beats by Dre[1] and wondered how an online search could support a particular brand of headphones.

[1] http://www.beatsbydre.com/

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Re:To become the Switzerland of online music, Bop.fm (YC S13... by catinsocks on Monday March 03, 2014 @02:15PM (#7335746)
Beats is built to grow off of the beats brand at least I believe it is.

They also have tons of money for advertising so they had a superbowl ad and many TV ads so I think maybe a large amount of people that don't know what spotify or rdio is have heard the name beats before.

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