Re:Candy Crush creator abandons 'candy' trademark efforts
by JNRowe on Wednesday February 26, 2014 @02:54PM
(#7307226)
Good example for me with Cyber Candy, I've walked by one countless times but didn't think of it.
I'll make a U-turn here and say that I agree with you about using made up words, but for a different reason. I'd probably rather see random non-word brands like PreBarpTzoh, than keep having to remember region specific names for trademark reasons. Lynx/Axe is the example that immediately springs to mind, a future Candy Mush Tiger and <insert non-EU name> could be another.
So it is in some use, but not that common.
Personally I object to anyone that tries to trademark a single word of our shared language. They shouldn't be able to fence bits off like that, they should have to make up their own word if they want it trademarked.