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A comment on This Man's $600K Facebook Disaster Is a Warning For All Small Businesses.

Re:This Man's $600K Facebook Disaster Is a Warning For All S... by auctiontheory on Sunday February 23, 2014 @01:42AM (#7285167)
What doesn't ring true about this article is that the advertiser would spend $100K/day without building up to it with a whole lot of testing first.

Facebook may have declined requests for comment, but we are still only getting one side of the story, and I cannot completely believe this one side. There's more to it.

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Re:This Man's $600K Facebook Disaster Is a Warning For All S... by pconf on Saturday March 01, 2014 @05:50PM (#7326515)
>There's more to it.

That is alluded to in the 5th from last paragraph: "Facebook's terms of service forbid third-party verification of its clicks". What reason, other than fraud, would they have for such a clause?

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