Re:Why Coke beat Pepsi for the last 100+ years
by philwelch on Tuesday July 28, 2009 @02:18PM
(#728462)
Ha. According to a story I read somewhere, we have none other than Che Guevara to thank for that:
Che once threatened managers of the Coca-Cola plant in Cuba, because its drinks tasted lousy after the plant was nationalized and its operators fled with the secret formula for the Real Thing.
The story goes that he was challenged about drinking Coke while sitting on a stack of several cases. Wasn’t the company a "capitalist octopus"?
"Yes," he supposedly replied. "But in a hot climate, the people must have their Coca-Cola.
Che once threatened managers of the Coca-Cola plant in Cuba, because its drinks tasted lousy after the plant was nationalized and its operators fled with the secret formula for the Real Thing.
The story goes that he was challenged about drinking Coke while sitting on a stack of several cases. Wasn’t the company a "capitalist octopus"?
"Yes," he supposedly replied. "But in a hot climate, the people must have their Coca-Cola.