ICQ was revolutionary at the time. Both in terms of early-game instant messaging, and the deal these guys struck with AOL. I remember everybody talking about it in Israel at the time. (iirc) Four founders in their early twenties each making around $40mil was quite a shock.

Even though it's a bit sad to see things didn't really evolve much since then, the bubble bursted a little later, and those kind of eyeballs-based "business-models" collapsed. I wonder if these kind of deals are the canary of another bubble bursting?

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