Re:Facebook Buying WhatsApp for $16B in Cash and Stock Plus ...
by jmpe on Thursday February 20, 2014 @11:23AM
(#7271617)
They used bait & switch in Europe (at least where I was) to entice SMS adoption. There was a multitude of free SMS services: online sites where you could send someone a message for free or SMS a service that would forward it without being charged. Then, in the span of a few weeks, the services disappeared.
The US at the time had generous calling plans, and people there didn't yet discover the nice social effect of communicating silently (with texting).