The headline fullstops are really catching a lot of flak. ;) They're gone now.

> What if my startup has no funnel?

Do you mean if the conversion process does not have a funnel, or if they're just not tracking it yet?

> What if I have no traffic to optimise?

Good question. As I see it, going from 0 traffic to 1,000 is a whole different beast than going from 1,000 to 10,000. The former often requires not just optimization but marketing from the ground up, branding, product development, and so on... All of which can easily turn into a full-time job for one or more people.