"Superstar" is a word that should be reserved for a select few. For example, the hackers who built the Google search engine are superstars. I somehow doubt people of such caliber send their resumes to Fog Creek Software seeking opportunities to maintain aging enterprise bug tracking software.

This article reads to me like a thinly veiled recruitment effort. "Work for me and I'll appreciate your contribution, only ask you to work 40 hours a week, and even call you 'superstar'!"

I'd rather start a startup.