Exactly! This is how I feel about companies too. I am charging them. They are trading their services for my money. If I can get their stuff cheaper without dealing with them, why would I trade with them?

Shrink-wrapped software, for instance, has no value proposition from the original proprietor. Photoshop? Why should I trade with Adobe for a few hundred dollars when I can get the same from another user for no charge from him?

Someone like you opened my eyes to the false dichotomy. Businesses and consumers are not different. Each wants something that the other has. They want my money. I want their product. If they can get more money without changing the product, they will. If I can get more product without changing the money spent, I will.