I'm not sure I understand Ferguson's rant. He seems to be focused on the video author not knowing how to do PR right and claiming that he didn't do any testing then saying that Facebook needs to do some cleanup.

The video itself wasn't trying to be a tutorial on this. It stated a very simple argument:

Facebook's legitimate paid "Like" campaigns are a waste of money because the paid-for-clicks are used up by illegitimate "Like" campaigns trying to avoid detection; they do not reach people genuinely interested in his product. And, Facebook is happy to keep the status quo as it generates revenue for them.

So, what's the beef?