Re:Popular Viral Video Cries “Facebook Fraud"...And Gets It ...
by MetaCosm on Sunday February 16, 2014 @05:50AM
(#7247293)
Summary of article: "No, because that would be awful for my business".
I suspect Fang Digital has pushed this terrible notion on their clients for years and now look like idiots, so they are doubling down.
FYI: The marketers I work with have near universally dismissed FB as anything but "brand building for when you have more marketing budget than sense"... well before this video (or the 2012 BBC one) put it into the commons.
> Calling Facebook and its advertising “a fraud” because you choose to run a “like campaign” in a part of the world that is known for fraudulent clicks
He ran it in US, CA, AU, UK targeting cat lovers (see: http://youtu.be/oVfHeWTKjag @ 6:00) -- additionally, this is a full on admittance that fraudulent clicks are a huge issue.
> astute among us know that measurements such as “Likes” do not constitute anything
Then maybe facebook shouldn't be selling them as the metric?
I suspect Fang Digital has pushed this terrible notion on their clients for years and now look like idiots, so they are doubling down.
FYI: The marketers I work with have near universally dismissed FB as anything but "brand building for when you have more marketing budget than sense"... well before this video (or the 2012 BBC one) put it into the commons.
> Calling Facebook and its advertising “a fraud” because you choose to run a “like campaign” in a part of the world that is known for fraudulent clicks
He ran it in US, CA, AU, UK targeting cat lovers (see: http://youtu.be/oVfHeWTKjag @ 6:00) -- additionally, this is a full on admittance that fraudulent clicks are a huge issue.
> astute among us know that measurements such as “Likes” do not constitute anything
Then maybe facebook shouldn't be selling them as the metric?