Shhh ... Stop that you're poking holes with all your "reality." We have this facade that we would like very much for you stop uncovering ... Now repeat after me: we are disrupters. We are "bettering the world." We are "empowering our species." We are "transforming human organisms into something amazing." Or, fill with whatever oddly worded scifi-esque hyperbole you can think of. And remember, we're doing this with fancy CSS and crud, oh and lots of JavaScript projects that re-implement stuff we could do 40 years ago. :)

OK, I don't want to be overly cynical here ... but come on, if you read some of the stuff in our echo chamber ... just don't take yourself so seriously. I mean I know there ideologues are only in startups so they can one day build some utopia in which there is no such thing as money ... but come on. :)