Ask HN: Opposite of Conversion?

Posted by jakejake on Saturday February 15, 2014 @04:02PM
from the ask-hn dept.

I'm trying to name some terms to track our customer analytics and was wondering if anybody knows "official" or recognized terms for the any of these...?

1. A demo who you fail to convert to paying customer 2. A paying customer who cancels 3. A customer who was cancelled and re-starts their subscription

Thanks for any advice.

( 2 comments | on HN )

Re:Ask HN: Opposite of Conversion? by dontusually2 on Saturday February 15, 2014 @05:07PM (#7245594)

You could call the first two of these attrition or drop-out. Differentiate by whether or not they were free or paid.

For the third, it sounds like a case of (2) followed by a signup.

[ Parent | on HN ]

Re:Ask HN: Opposite of Conversion? by jakejake on Tuesday February 18, 2014 @01:28AM (#7256699)

The term drop-out is what I was searching for, that will work nicely. Thank you!

[ Parent | on HN ]