I've been holding out on buying a TV (not just a set-top box) until Apple decides to make one. I don't like the way cheap way most TVs look nowadays. I don't think I'm the only one that's waiting.

Then again, I've been waiting for years. I've come to realize that if Apple never makes a TV, then so be it - I'll just never get a TV. But the one thing I won't do is put ugly stuff in my home.

Apple TV is already on gen 3. Perhaps you mean the next generation.