I understand that LaTeX is a pre-internet piece of software, and thus it may not have been apparent that it's popularity would spread more through written than spoken word, but I still find this kind of thing pretentious (or at least a little silly).
If I named a popular piece of software "Kyei" after the Burmese word for "world", I feel like it would be kind of silly to get angry when english speakers didn't pronounce it "Chai" (The correct pronunciation).
Fix is not the best term since it's not broken. You can't force someone to adopt your stylization.
If you want to be pedantic, TeX comes from τέχνη, yet I notice you didn't use Greek letters ΤΕΧ but the Latin letters TEX. Notice they are not the same, but look the same. You also didn't subscript the E.
xkcd is pronounced XKCD, so why not write it as such? See how it forces you to begin sentences with lowercase letters. (By the way, in CSS you would use text-transform and not actually write the lowercase letters since that's just the presentation.)
Do you also thing Brfxxccxxmnpcccclllmmnprxvclmnckssqlbb11116 (pronounced [ˈalbɪn]) is a real name?
Names are a very complicated things and expecting people to follow every author's sylization is pretentious.
Strictly, the letters are tau-epsilon-chi. And, as Knuth puts it, "when you say it correctly to your computer, the terminal may become slightly moist". (Like the "ch" in "loch".) See, e.g., the currently-highest-rated answer at http://tex.stackexchange.com/questions/17502/what-is-the-cor... .