Wait. I thought the PS4 is $100 cheaper than the Xbox One. I mean the PS4 is cheaper here (Europe) and it is in the US. So I wonder why the PS4 is so much more expensive in Brazil then.
Import taxes and the fact that Microsoft manufactures locally. Sony took a long time to manufacture the PS2/PS3 here and is repeating the same mistake with the PS4 now. So at release date, Xbox One was R$2100 and PS4 was R$4200.
In Brazil, Xbox has sold more than PS3 according to the local game industry association. And with the PS4 prices being 2x that of Xbox One, some are predicting Sony will be too late when it finally can make PS4 cheaper. The same happened with PS2 (people could only get them bringing from Japan) and it essentially boostrapped Xbox here. It's happening again.