For me, ready-to-eat health foods. However, healthy is subjective in a world where low-fat, high-carbohydrate diets are promoted by the American Heart Association. I'm not paleo, but it's the best litmus test I use for if food is healthy.

I don't want to discount what you guys/gals are doing. I think this is great and don't let my one data point detract from your mission. There are tons of bread lover's out there, unfortunately I'm just not one of them.