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A comment on Getting to No: The Key to Startup Selling.

Re:Getting to No: The Key to Startup Selling by rhizome on Thursday February 06, 2014 @06:48PM (#7193747)
Can someone shed some light on what he means by "prospect" "product" and so on? This is all highly abstract, bordering on generic sales advice.
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Re:Getting to No: The Key to Startup Selling by ggreenbe on Thursday February 06, 2014 @07:14PM (#7193869)
From my understanding... > Prospect - A potential customer. Someone who may be interested in your service. > Product - The service you are pitching to said prospect.

Pretty sure I understood what he is getting at but I'm not sure this advice will work or is recommended for all industries.

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Re:Getting to No: The Key to Startup Selling by rhizome on Thursday February 06, 2014 @08:07PM (#7194166)
..but it's written by a VC, no?
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Re:Getting to No: The Key to Startup Selling by ugwigr on Thursday February 06, 2014 @08:50PM (#7194337)
it's written by entrepreneurs that the VC backed not VCs themselves. cross-branding
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