In the early 1980s, Apple decided that they were going to own the education market. They sent salespeople to school districts, explaining that computers -- the future of education, as everyone and magazine articles said -- could be affordable, and here was a complete plan including discounts, financing, and software.

The result was that the Apple II series did take over the education market, and also sold quite a few machines to the parents of kids who used Apples in school.