Very well put together. PR can also depend on a lot of other things, like news cycle, poliTECHal climate, season and the aurora borealis factor (a vast trove of other unknown influences). I think getting out there often meeting people and being happy with what you do, can help open untold doors.

Great article as always. I can't believe people aren't throwing money at you to come work for them.

I saw this on my phone when I woke up and made a note to come find it.. and it's a few pages down amongst older posts with lower scores. Seriously, who is flagging this? It's awesome.

This article is awesome. And you'd think journalists would get overwhelmed, but 99% of people are too lazy to follow through with something like this so that shouldn't be a problem.

Thanks for the very detailed guide.

Word of caution: As with any marketing effort at a start-up, don't put too much time/money into something before testing it. This won't work for every company. For all you know, you may get better results from just speaking with your customers more, so that they love you and tell their network about you.

For tactical pay-for-results pr, try our startup http://PRMatch.com

It's sort of like 99 designs for PR. 100% free to list your story and 100% risk free -- name your price, name your placement wish list and only pay if you actually get press.

Which countries/languages can we seek placements?

We are US based, but have contacts in Europe. Email me if you want to discuss a specific use case - Anthony @ prmatch.com