Can you even imagine the media storm in the EU or some other similarly consumer-friendly location if the evil American corporations don't compensate consumers for fraud of no fault of their own like they used to? Millions of people would mail in their cards. This is simply not going to happen.
I'm in Canada and a colleague had her wallet stolen from a locked car, PIN changed over the phone (that's a whole another subject) and purchases made. Faced with a police report confirming the story and possibility of bad press, you think the processor, the issuer, and the merchant won't budge? They budged.
See, with the current system, there's no need for "budging". Several times I've had unauthorized charges show up (both Visa and Amex). A quick call, and it's sorted out.
If you've got to invoke the possibility of bad press, that sounds absolutely worse for the consumer.
You have as many protections as your issuer decides is good business to give you. You can dispute a transaction but they can rule against your claim.
Try disputing a card present transaction in a Rite-Aid on a card with a $1000 limit and get back to us about consumer protections.
This way, they could only partially refund and say that we're lucky to get anything at all.