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Re:37signals becomes Basecamp by jasonfried on Wednesday February 05, 2014 @11:14AM (#7184558)
FWIW, I meet people all the time who don't know "37signals". They're in the tech world too.

But when I mention Basecamp, they say "Oh Basecamp!! Of course! We love Basecamp!"

World-wide, Basecamp is much bigger brand than 37signals.

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