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A comment on How in-app purchases have destroyed the game industry. Parent comment

Re:How in-app purchases have destroyed the game industry by prawn on Sunday February 02, 2014 @05:30PM (#7167881)
Because they can't quit. They can't even bring themselves to want to quit. The actions are muscle memory, the thought of smoking brings pleasure to them. Even people who've successfully quit miss it.

It's unfathomable to someone who hasn't smoked.

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