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Re:Introducing Paper by kin on Thursday January 30, 2014 @12:43PM (#7152000)
It's marketing. You'd be surprised how less often informative works vs. emotional.
Re:Introducing Paper by dopamean on Thursday January 30, 2014 @01:12PM (#7152251)
I know it's just tv but Don Draper's monologue on the Kodak Carousel is a great example of this. It was a powerful emotional appeal with very little information about the product.