The software is so good, he just has to make one post on a forum and people are queuing up to throw money at him. All he has to do is sit there and answer questions.
A sample quote from a user: "Bought it without demoing, Due to Sean's great support/dedication."
Note the length of the thread. Also have a look at the diagram on the last page. There is a lot people here could learn from smalltime audio software/hardware developers, who are quietly running scores of successful "lifestyle" businesses, away from the bright lights of the SAAS industry.
http://www.gearslutz.com/board/product-alerts-older-than-2-m...
The software is so good, he just has to make one post on a forum and people are queuing up to throw money at him. All he has to do is sit there and answer questions.
A sample quote from a user: "Bought it without demoing, Due to Sean's great support/dedication."
Note the length of the thread. Also have a look at the diagram on the last page. There is a lot people here could learn from smalltime audio software/hardware developers, who are quietly running scores of successful "lifestyle" businesses, away from the bright lights of the SAAS industry.
Here's another example of a product announcement thread on that forum from a popular indie developer: http://www.gearslutz.com/board/product-alerts-older-than-2-m...
But yeah, if you're looking for an example of good marketing from a big company, good luck I guess.