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A comment on Ask Google to choose your next domain. Parent comment

Re:Ask Google to choose your next domain by nostromo on Wednesday January 29, 2014 @08:28PM (#7148489)
I can't imagine that Google doesn't weigh significance when picking a winning ad. Is that really the case?
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Re:Ask Google to choose your next domain by joelrunyon on Wednesday January 29, 2014 @09:19PM (#7148697)
Oftentimes they start "optimizing" whatever gets the most impressions out of the gate.

They'll do it on such a small sample size that statistical significance is impossible.

Google is more interested in you putting out ads that get more clicks (money for them) than they are about the ROI that you get on those ads.

That's why the default settings for all campaigns now are all settings that benefit Google rather than the advertiser.

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