Re:Ask Google to choose your next domain
by joelrunyon on Wednesday January 29, 2014 @05:03PM
(#7147373)
Depending on your keywords you targeted in the initial campaign, you may run into some issues scaling out your campaigns into phrase + BMM match keywords as "rv recipes" & rv menu creation seem to be something people are looking for quite a bit.
Also, conversion rate is a better overall metric than bounce rate (harder to test that from the start though).
Re:Ask Google to choose your next domain
by darrennix on Wednesday January 29, 2014 @07:45PM
(#7148292)
I agree that conversion rate is the best metric.
I'm going to restart the tests using three domains and let them run over an extended period so that I can see whether I am, in fact, getting users who're searching for meals vs rentals.
The numbers were crystal clear though: bounce rate was the same for all the domains indicating that users were getting what they expected after clicking through.