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Re:Why “Simple” Websites Are Scientifically Superior by jchendy on Monday January 27, 2014 @12:12AM (#7128936)
This is not a new direction. UI design was scientifically-based long before the phrase UX was coined.

Just a couple examples: -The CHI conference started in 1982, and the content has always been primarily scientific research on UI -This book from 1983 has been very influential on the evolution of UI: http://www.amazon.com/Psychology-Human-Computer-Interaction-...

Re:Why “Simple” Websites Are Scientifically Superior by aggie on Monday January 27, 2014 @12:25AM (#7128969)
The field of Human-Computer Interaction has been around for decades but the larger design community has not always paid much attention to the literature or embraced the scientific approach to design.