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A comment on The Art of the Landing Page – Tips for Increasing Conversions. Parent comment

Re:The Art of the Landing Page – Tips for Increasing Convers... by jraines on Saturday July 18, 2009 @10:12PM (#712480)
Writing a long-form sales letter that fully and narratively explains the benefits (especially emotional) that will accrue from the purchase and use of the product is not sleazy, it's smart.

Lying about those benefits is sleazy.

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Re:The Art of the Landing Page – Tips for Increasing Convers... by vaksel on Saturday July 18, 2009 @10:54PM (#712518)
a huge portion of those pages is the customer testimonials, all of them are made up on the spot. I'd call that sleazy, wouldn't you?
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Re:The Art of the Landing Page – Tips for Increasing Convers... by jraines on Sunday July 19, 2009 @01:59AM (#712656)
The ones I've read aren't mostly testimonials -- but yes, making testimonials up is sleazy.
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