Virtual enterprises through BYOD. VMware provides you a client on whatever you want (laptop, tablet, phone), manages the device management, virtual apps on their server. I've used VMWare View Client to connect to a remote machine a few times from my iPad, and while it's not ideal for large amounts of work, it has saved a few vacations from total ruin, even over LTE. Providing the client wasn't enough, I guess, so now they can offer management of the device, remote wipe of company assets (email, calendar) and revocation of network credentials.