Let's say you want to see a particular event that happens multiple times (like a play) in your area.

This allows you to search for the best seats in every instance of that event so you can make the best single selection.

Oh, that's a good example, thanks! I followed the article but it had an example with sports and, unlike a play, I believe not every game is exactly the same. So, yes, it does indeed sound like something that solves a problem, I've had it before myself a couple of times with plays with short runs.

It also works well with sports, imagine a family trying to catch a Nets game. They probably don't care who the Nets are playing, they just want to get in the door as inexpensively as possible.

Full disclosure, I work at SeatGeek.

The same thing happens in baseball where the team might play 4 consecutive games against the same team.

I also didn't know about this, my lack of knowledge of American sports is showing. :)