In their defense, it's a fantastic video.

But yes, at LEAST show the tagline prominently on the page, and preferably have an elevator pitch right there too. You have 2 seconds to tell people what you do and why they should care. Don't waste it with "Here's a video, we're in beta, invite only, have a good day!"

Yep - seriously guys, use the front page to shove in my face what it's all about.

I gave the front page a 2 sec scan and then you lost me.

PS: As a T2 diabetic, the site/product name had me half expecting to be visiting a site for managing blood glucose records.

Worse yet, the "about" link shows a drawing of a bike and a windmill. Not very useful.

Agreed, I have neither the sound nor the time to listen and watch a video.