Well, he did it the standard way but was only able to go on 6 first dates in 9 months of trying. By hacking the match % he was able to have more women view him and then message him and go on 55 dates. Article also states that when he messaged a woman it took 3-5 messages to get to where he could set up a date but when the women messaged him first it was as easy as a single reply to begin setting up a date.