With Traction But Out Of Cash, 4chan Founder Kills Off Canvas/DrawQuest

Re:With Traction But Out Of Cash, 4chan Founder Kills Off Ca... by mvkel on Tuesday January 21, 2014 @03:58PM (#7098313)

This is focusing on the wrong metric.

What if you had 100 uniques / month with a DAU/MAU of 50%? Insanely successful retention, right? Except it's only 100 uniques! The more important number is the "top of the funnel," which is the ultimate driver of sustainability.

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Re:With Traction But Out Of Cash, 4chan Founder Kills Off Ca... by danielrhodes on Tuesday January 21, 2014 @04:33PM (#7098582)

DAU/MAU measures engagement (i.e. how sticky/habit forming an app is). Retention is similar, but different.

If your point is that you can't draw conclusions from statistically insignificant data, then yes I agree with you. DAU/MAU does not work well when you have only a few visitors. Either way, it looks like the app in question had enough data to draw some conclusions.

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Re:With Traction But Out Of Cash, 4chan Founder Kills Off Ca... by stfu on Tuesday January 21, 2014 @04:15PM (#7098443)

Interesting discussion. Is there some data / guidelines / description available how the funnel at different sites compare?

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Re:With Traction But Out Of Cash, 4chan Founder Kills Off Ca... by catshirt on Tuesday January 21, 2014 @04:42PM (#7098666)

what is the point in optimizing the top of the funnel if no one is going to stick around?

aren't retention, engagement, and acquisition equally important? you optimize whichever is your bottleneck.

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Re:With Traction But Out Of Cash, 4chan Founder Kills Off Ca... by mvkel on Wednesday January 22, 2014 @04:59PM (#7105658)

Agree completely, all aspects of the funnel need to be optimized, I was explaining that despite really good DAU/MAU numbers, it wasn't a metric that indicates sustainability in this instance.

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