Yeah that is a great point. Funny enough, the original platform we launched about 18 months ago was geared exclusively for corporate wellness, but after reading the market we realized there was a significant niche here in comparison amongst friends using different tracking applications.

I say all this because I think we realized even B2B platforms need to have consumer appeal to be successful. I think once we are able to integrate more platform and build and more social hooks, it will be more appealing to users. Love your feedback though - think you have some wonderful points.