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Re:Candy Crush Saga creators have trademarked the word “candy” by thaumasiotes on Tuesday January 21, 2014 @05:29AM (#7094427)
> It's just pushing SEO into the actual name of the game.

I agree that that's likely the main idea, but there's real value in providing different themes. I like jewels more than I like candy art.

Re:Candy Crush Saga creators have trademarked the word “candy” by rhizome on Tuesday January 21, 2014 @02:08PM (#7097473)
Who searches for games based on the thematic metaphor? I think it's more likely that people search for Bejeweled or Candy Crush, and unscrupulous and uncreative game creators want to muddy the waters and siphon off some of that money.