The trouble is, there's something akin to Poe's law going on with Googlers these days: I find it very hard to tell whether they're speaking or writing specifically and assuming their audience will somehow infer their intended context, or whether they really are starting to believe that the entire Internet revolves around Google and they have some divine authority to tell everyone else how to make their sites.

When they start giving out blanket advice about what people "should" do, particularly when the advice is as self-serving and frankly laughable as it is in this case, I find it increasingly difficult to give them the benefit of the doubt. I suspect they damage their credibility a little more every time any of them speaks or writes this way.