True enough, I was discussing direct market access. If you're going through a third party, it's up to you to vet them and make sure they are trustworthy. I agree almost word-for-word with Optiver's submission on payment for order flow:
http://www.optiver.com/pdf/FSA%20consultation%20on%20PFOF%20...
I believe brokers in the US are now legally required to reveal any such arrangements to their clients.
HFTs pay brokers for order flow so they get orders before they hit the exchange and decide to trade on them from their own book (at NBBO) or pass them on to the exchange. Besides jumping the order book at the exchange they get advance information on orders about to hit the market.