I agree - AOL didn't mature in tandem with the way users engaged with the internet. I think the same is happening to Facebook. People are fickle so there will come a point where the way people engage with social media changes and Facebook are powerless to stop that. They also don't really have a particularly unique offering. Ok Google doesn't either but it does have the engineering power and infrastructure to put itself so far ahead of the competition that it is able to keep its place at the top of the industry (yes it has many faults but...)...