> We all may be suffering from a case of Fortune 100 CEO 
    > syndrome. That is, we all wish our lives are so busy and
    > important that we need personal assistants managing our
    > lives.

How important or busy do I need to be to decide that £160 is too much to spend freeing up some of my time? How about to decide to take a minicab home if it frees up 30m of my time vs public transport?

I think the bar to "busy and important enough" is much lower than you think.