If they are small, then as long as they are releasing frequently and paying attention to what's happening in the real world, they tend to converge on an Agile-ish approach. And if they aren't, they are likely to quickly crash and burn, limiting their damage.
Enterprises worry me more, because there feedback loops are often broken. Nothing is pushing people toward sanity, and organizational dynamics often push the other way. Plus, they have plenty of money to hire consultants to prop them up. Which in turn creates a marketplace of very well-paid and well-marketed consultants who only sell half-assed Agile, because their clients wouldn't even want to think that they aren't getting the good stuff. And if there are enough of those companies and consultants, then the impression is that half-assed Agile is actually the norm.