Visited a couple times already and the atmosphere is notably different from your run-of-the-mill establishment. It feels nothing like a coffee house though. Feels more like you're visiting your slightly quirky but absolutely delightful Russian aunty who has a penchant for antiquity.

Have to say I like the idea a lot. It seems kind of inexpensive too. Even a little too inexpensive to be lucrative? From what I read 6p/min, they shouldn't serve beer. ;)

3p a minute is the minimum suggested donation. £1.80 an hour is very reasonable. Ziferblat has found great success with this model in Russia. Here's hoping it sticks in the West.